How To Keep Your Customers For a Decade. Or Longer.
Salesforce likes to talk about 'Customers for Life', and while that's sort of catchy, it's a little hard to grok what it really means.
It finally sunk in for me a bit the other day. At Adobe Sign, there's a large group of well-known customers that I closed, Back in The Day … that now have been customers for 15 years. A decade and a half!
